Now and then… the 1991 Mars Bar alongside one from today
A 35-year-old Mars Bar has been found during a house clearance – and the discovery has gone viral amid claims it highlights the effect of "shrinkflation".
The chocolate bar with a best-before date of 1991 was found during a clear-out of a house in Scunthorpe.
Victoria Gordon, who runs the cleaning service, posted a photo on social media of the 62.5g bar alongside one of today's Mars Bars, which is 40g.
"It was nearly as big as my hand, which was kind of why I noticed it," she said.
Victoria Gordon found the old Mars Bar on 5 August
Speaking on BBC Radio Lincolnshire, Gordon said: "We were clearing out a hoarder's house and everything we were rooting through was decades old.
"This Mars Bar stood out to me because as I picked it up it was nearly the whole length of my hand.
"I was like, 'Wow, look at the size of that!'"
Mars Bars are made by US company Mars, Incorporated.
The manufacturer also owns several other chocolate brands including Celebrations chocolate tubs, Galaxy, Hotel Chocolat, M&Ms and Maltesers.
It also owns non-chocolate brands including Dreamies, Hubba Bubba, Pedigree and Whiskas.
The company was founded in 1883 by Frank C Mars, from Minnesota, with his mother Elva teaching him how to hand-dip chocolate.
Mars Bars were first made by hand in Slough, Berkshire in 1932 and are still made in the town.
A Mars spokesperson said: "Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa."