Vikram Bahl, Chief Marketing Officer, United Breweries, said, The positive response to Heineken Silver highlights the growing consumer appetite for differentiated premium beer offerings. As we expand into Kerala, Odisha and Madhya Pradesh, we remain focused on strengthening our premium portfolio and making the brand available to more consumers across key markets.
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First Published: Aug 25 2026 | 8:04 PM IST
Source: Read the original article on www.business-standard.com
