Japan's Dentsu to shed 30% of overseas units as AI upends playing field

Ad group faces competition from consulting and tech firms including Accenture, Google

Dentsu swung to a profit in January-June after a loss in the period last year, and is working on business and structural reforms aimed at restoring profitability. (Photo by Akitoshi Sugiura)

TOKYO — Japanese advertising agency Dentsu Group on Friday announced that by fiscal 2028 it will reduce the number of its overseas subsidiaries by up to 30% as it scrambles to restructure its grab bag of businesses outside Japan and take on rivals armed with artificial intelligence.

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