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U.S. regulator, 22 states accuse Amazon of 'manipulating' ad auctions in lawsuit

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By deepak · September 1, 2026 · 2 min read

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California is one of the states suing alongside the FTC [File]
| Photo Credit: REUTERS

The US Federal Trade Commission (FTC) and 22 states sued Amazon on Monday for allegedly "manipulating" online auctions for digital advertising, resulting in more than $20 billion in overcharges for 1.2 million customers.

Amazon "has secretly and systematically overcharged its approximately 1.2 million advertising customers by manipulating the 'auctions' that it uses to set the price of ads on its platform," says the complaint, filed in a federal court in Washington state.

In a blog post, Amazon called the lawsuit "misguided" and "flawed," and said that regulators "cherry-picked" outdated internal documents.

California Attorney General Rob Bonta told reporters on Monday that Amazon "has rigged billions of ad auctions."

Source: Read the original article on www.thehindu.com

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