Whether you're in need of a beauty refresh for fall or you're a self-proclaimed beauty girl, Ulta's 21 Days of Beauty Sale is in full swing — and yes, it's packed with incredible deals. You can score up to 50 percent off viral beauty products until September 17. These steals change daily and weekly, so it's best to monitor the site to find what best suits you. To help you navigate such a crazy shopping time, we've gathered our favorite products that have been, are, and will be featured in the sale. Whether you're low on your favorite products, looking to try something new, or need some serious retail therapy, this is the sale to shop.
There's a wide variety of product options, including fragrance, makeup, skin-care items, hair tools, and hair-care products, some of which happen to be editor favorites. You'll find names like First Aid Beauty, Kopari, Tarte, and Medicube included, and designer brands like Marc Jacobs joining the conversation in days to come. Consider this your perfect excuse to splurge on that viral perfume you've been eyeing. And for the practical shoppers, simply restock your go-to face mask, favorite perfume, or shampoo and conditioner. Keep reading to get the scoop on some of our favorite beauty products that are on sale while supplies last.
Color Wow Dream Coat Supernatural Spray ($7, originally $14)
There is a reason why this product is so loved by editors, celebrity hairstylists, and beauty enthusiasts alike. It is one of the best formulas for protecting your hair from humidity and frizz and has long been an industry secret to achieving that ultra-silky, smooth style. Just take it from our editor's Color Wow Dream Coat review.
Editor Quote: "I initially tried the Color Wow Dream Coat Supernatural Spray while getting ready for an outdoor graduation party, and it had just rained. Luckily for me, my hair stayed sleek and smooth the whole night. In fact, my hair pretty much looked like I had just styled it. However, I wanted to put this to the ultimate test, handling the humidity and the heat of Miami, and it passed with flying colors." — Anvita Reddy, former assistant shopping editor
Medicube PDRN Pink Collagen Capsule Cream ($11, originally $22)
This is not your average moisturizer. The clear gel base is full of PDRN capsules that are meant to burst upon application and maximize their ability to promote collagen production, tackle dark spots, and support your skin barrier. The best part? It leaves behind a glassy skin finish.
Coco & Eve Like A Virgin Super Hydrating Cream Conditioner ($13, originally $25)
Dry hair is no match for luxe coconut conditioner. Through ingredients like avocado oil and hyaluronic acid, your hair is bound to be its most strengthened, healthy, and soft. Make sure to let the formula sit for a few minutes before rinsing for maximum benefits.
Tarte Maracuja Vegan Juicy Lip Balm ($14, originally $27)
This lip balm is everything you need for juicy lips in a single swipe. The hero ingredient is maracuja, which makes your lips feel just as good as they look. Delivering 12 hours of hydration and the perfect subtle tint, this is the ultimate multipurpose lip product that leaves behind a high gloss finish.
Rare Beauty Soft Pinch Luminous Blush ($14, originally $27)
This product is an essential part of a minimalist's makeup routine. Combining the rosy tint of blush with the glow power of a highlighter, this hybrid formula adds just the right amount of dimension to your beauty look in just one sweep. Choose from six different shades to find your perfect match.
Sacheu Stainless Steel Non-Porous Gua Sha ($19, originally $38)
If you thought gua shas weren't worth the hype, you haven't tried this one from Sacheu. Made with nonporous stainless steel, it prevents bacteria build-up that can transfer to your skin, unlike other quartz and rose gua shas on the market. It even drains lymph nodes in the face, giving you the most natural-looking contour.

