By REBECCA LAWRENCE, DEPUTY SHOWBUSINESS EDITOR (DIGITAL FEATURES)
Published: 09:26 BST, 23 August 2026 | Updated: 09:53 BST, 23 August 2026
Luisa Zissman has continued to share bikini content amid her crusade against 'skinny shaming'.
The Apprentice star, 39, took to Instagram on Saturday to share a video of herself in a brown bikini as she modelled all the handbags she'd crocheted during her holiday in Portugal.
Luisa looked in high spirits in the clip as she confidently strutted past the camera with her new creations while displaying her figure in the skimpy two-piece.
Last year, Luisa shared a selfie in a bikini on holiday, leading to comments regarding her weight, with one user branding the star 'unhealthy and very malnourished'.
Following a barrage of criticism, she hit back at the 'skinny shamers', as she raged about the fact that the NHS is being drained by obesity, while stating: 'Imagine I went round calling of you biscuit-eating, McDonald's-loving, lazy people fatties'.
This week, the row was reignited when she doubled down on her comments about fast food, saying on her LuAnna podcast: 'I think if you eat McDonald’s and fast food, that means you’re lazy.'
Luisa Zissman shared more bikini content this week after branding people who eat McDonald's 'gross lazy sloths' amid her crusade against 'skinny shaming'
The Apprentice star, 39, took to Instagram on Saturday to share a video of herself in a brown bikini as she modelled all the handbags she'd crocheted during her holiday in Portugal
She continued: 'I just feel like you’re lazy and unhealthy and you’re a sloth. I think badly about people that eat McDonald’s, especially McDonald’s breakfast, it’s just gross.'
After branding McDonalds breakfasts in particular as 'gross', her co-host Anna Williamson responded: 'Sometimes though Lu, a little sausage McMuffin in the morning hits the spot.'
But Luisa was having none of it, responding: 'It doesn't hit the spot, it's rank. It can't hit the spot, that cannot fuel you effectively for your day ahead.'
They captioned the clip: 'Sorry if you're eating your McFlurry.'
Luisa's opinion seemed to be unpopular with McDonald's enthusiasts who took to the comments to slam her for her 'rude and judgmental' comments.
