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The El Capitan Theatre and the Walt Disney Studios lot have long been reserved for some of Disney's biggest moments. Citizen Kane held its Hollywood premiere on that same stage in 1941, and decades later, The Lion King, the Avengers films, and a steady run of Pixar premieres have rolled out the red carpet at the same historic Hollywood venue.
This September, though, Disney is handing the spotlight to a different kind of storyteller… creators. Created in LA is a new two-day creator summit and film festival conceived by creator Jon Youshaei and presented by Disney. The event will bring 350 creators and storytellers together on September 17–18 for a premiere event at the El Capitan Theatre before moving to the Walt Disney Studios lot for a day of conversations.
Arguably, the most exciting part is that the iconic theater will premiere creator originals with the same pomp and circumstance as a studio blockbuster.
After the initial reveal earlier this summer, Disney and Youshaei have now revealed the first wave of speakers: Mindy Kaling, Zach King, AdamW, Jenny Hoyos, Sam Eckholm, and Disney's own Chief Marketing and Brand Officer Asad Ayaz.
On the surface, it's another creator event, but the setting makes it something more interesting.
For decades, the technology required to produce Hollywood-quality content was largely reserved for studios with deep pockets. Today, creators can shoot cinematic footage on flagship smartphones, edit on laptops, and publish directly to audiences. The line between a traditional production studio and a creator-led one has never been thinner, and Disney appears ready to acknowledge that.
Speaking with TechRadar, Youshaei said that shift was the inspiration behind Created in LA.
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"We're in this moment right now where the quality of videos from creators is just so good that it's become cinema quality for certain creators," he told me. "How cool would it be if we could premiere videos from creators on the big screen, in one of the most historic screens in the world at the El Capitan Theatre?"
Youshaei is in a unique position to make that observation. Before becoming a full-time creator, he spent years working with creators at some of the world's biggest technology platforms before building his own production studio, giving him perspective from both sides of the rapidly evolving creator landscape.
He believes the biggest reason creators are reaching new heights isn't just because audiences have embraced online video — it's because the tools themselves have become dramatically more accessible.
"The fact that the tech has gotten more accessible to the fact that you could hit upload and have millions of people watch your stuff if it's good," he said, pointing to everything from improved production equipment to publishing platforms that have lowered the barriers to entry.
That accessibility has also fueled a new generation of creators who increasingly operate more like production companies than solo influencers. Asked whether the line between creators and traditional studios will eventually disappear, Youshaei doesn't think so — but he does think it's becoming much harder to define.
"I don't think it'll disappear fully; I think it'll become blurrier," he said. "More creators today have full-on studios… I think there's room for both to coexist."