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Out on a wooden platform extending over San Diego’s Mission Bay, young women sway from side to side, riding an imaginary wave to the beats. Steps away, a man does the “Crank Dat” dance as a young child bounces on his shoulders in gleeful entrancement. Vendors weave through the packed crowd hawking cans of beer, hard seltzer and jalapeño-tequila and cherry vodka Jell-O shots, served in plastic syringes.
“Take a sip of water now,” Soulja Boy tells the crowd after performing his booty-shaking anthem “Donk.” He still has an hour to go.
Much of the audience looks like clones of the star rapper, dressed in extremely oversized white tees, baggy denim, thick gold chains, tilted snapbacks and white-framed sunglasses with words written across the lenses. As the sun dips below the horizon, a fleet of onlookers on jet skis and boats idle on the water to catch a peek of the vivacious scene.
The concert has all of the energy of a 2000s MTV “Spring Break” or BET Spring Bling special. Except here, parents can bring their kids along for the festivities and check out a penguin exhibit or ride a roller coaster all in the same night.
It’s all part of SeaWorld San Diego’s Summer Spectacular, an annual concert series that just wrapped up at the park’s Bayside Amphitheater. The lineup was packed with beloved hip-hop and R&B throwback artists like Too $hort, Ginuwine, Ashanti, Warren G and E-40. What began as a way to reintroduce locals and entice newcomers to the 62-year-old marine park, which is known for its shows and programming focusing on aquatic life, has turned into a multigenerational phenomenon and one of the season’s most anticipated events.
“The people watching is crazy,” says Bootleg Kev, a hip-hop radio personality who hosted the recent Soulja Boy concert, which was co-headlined by Houston rapper Paul Wall.
He describes the vibe of the event. “It’s in the middle of the water, Shamu is like feet away. There’s a lot of parents in here getting twisted. There’s hella babies.” (It should be noted that Summer Spectacular does not feature killer whales or any live animals.)
Though SeaWorld has hosted the event since 2019, it’s taken years to find the right formula and the concert series has only recently taken off.
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“There were certain acts that just filled the house and certain ones that didn’t,” says the park’s president, Tyler Carter, adding that early performances swung drastically from hip-hop to Christian rock entertainers. But after hosting a successful show with rappers and teen sensations Bow Wow and Soulja Boy (who’ve performed at SeaWorld multiple times), Carter and his team wondered, “How do we lean into the nostalgia that Southern California millennials love?” he says. The answer was hip-hop, R&B and pop acts from the late 1990s and early aughts.
Their hypothesis was confirmed when footage of a Ying Yang Twins performance went viral in 2025. Executives had found an unexpected pairing that works: Inviting people to the theme park — a place many associate with childhood and simpler times — to experience the music they grew up listening to.
SeaWorld has faced a number of challenges since the 2010s, many stemming from the intense public criticism over its captive orca breeding program, which the company ended in 2016. SeaWorld’s parent company, United Parks & Resorts, has reported a general decline in attendance, revenue and earnings across its parks, most recently in the 2025 fiscal year. Park officials say the concert series, which also takes place at SeaWorld’s Orlando and San Antonio locations, has helped boost ticket sales and brand awareness.
The Filipino grocery store hosts a popular gathering that has generations of families dancing alongside the aisles of lumpia.
