Published: 19:55 BST, 5 September 2026 | Updated: 20:01 BST, 5 September 2026

They are the instantly recognizable sneakers that, according to the company behind them, are so comfortable they feel 'like walking on clouds'.

But the unusual technology behind On's distinctive hole-filled soles began with something less celestial – pieces of garden hose glued to the bottom of a running shoe.

The unlikely experiment was the brainchild of retired Swiss triathlete Olivier Bernhard who was looking for a sneaker that would provide both a cushioned landing – and a powerful 'take off.'

Launched in 2010, On initially targeted serious runners, but its sneakers are now just as likely to be seen on the feet of celebrities and parents on the school run. They cost, on average, between $140-$200 and according to recent estimates, 400 million pairs were sold in 2025 in the United States alone.

Model Emily Ratajkowski and pop star Jennifer Lopez have been seen sporting a pair, while Dune actress Zendaya features in their adverts.

Yet foot health experts, speaking to the Daily Mail, have warned that the unusual soles may have a downside – increasing the risk of painful foot problems under some circumstances. 

Meanwhile, research suggests 'maximalist' sneakers with highly cushioned soles – including Hokas and some On models – may provide little or no extra protection from running injuries, and could even increase the impact on the feet and legs. 

So what is the truth about one of the world's trendiest sneakers, and could wearing them for the wrong activities be doing your feet more harm than good?

On are instantly recognizable sneakers that, according to the company behind them, are so comfortable they feel 'like walking on clouds'

Model Emily Ratajkowski and pop star Jennifer Lopez have been seen sporting a pair, while Dune actress Zendaya, above, features in their commercials

According to Los Angeles-based foot and ankle surgeon Dr Bob Baravarian, while Ons may be fine for everyday wear, 'walking on clouds' might not be such a good idea for more strenuous exercise. 

'I think these shoes are average overall, they're more of a gimmick than actually a good shoe,' he tells the Daily Mail. 

'The waffle design on the base of the shoe doesn't do anything amazing, and the soles have a lot of flexibility. The originals were far too bendy.

'So, I think these shoes are fine if you're on a short walk or taking them to the office. But if you're planning a long run or a hike, I wouldn't recommend these.'

Source: Read the original article on www.dailymail.com

Written by https://futureknowledge.in/