For Santos Bravos, the first Latin American group to play KCON, pop has no borders

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Under the hot lights of the Crypto.com Arena in Los Angeles, the five members of Santos Bravos stood center stage, ready to stake their claim to international stardom. It was the first night of KCON — a three-day festival of Korean pop culture, held every year since 2013 — and on Aug. 14, Santos Bravos became the first Latin American act ever to grace the bill.

Despite the band having debuted less than a year ago, the crowd was buzzing with excitement, but its energy heightened as the slashing knife sounds of “Hooligan,” a song off BTS’ latest hit album, “Arirang,” began to ring out. Because of their popularity, BTS songs are frequently covered by groups at KCON, but newcomers Santos Bravos, who are under the same parent label, Hybe, had more to prove to this audience.

“Hooligan” was produced by Spanish producers Fakeguido and El Guincho (who worked on two records with Rosalía), as well as South Korean producer Ghstloop and American producer Jasper Harris. The multicultural song, with lyrics in both Korean and English, was an apt choice for Santos Bravos — between the five members, they speak and sing in three languages and represent several Latin cultures.

For BTS fans, nothing less than near the performance level of the superstar group is acceptable. But as Santos Bravos sang the opening verses in English, the crowd roared with approval — especially as lead vocalist Kauê Penna, who hails from Brazil, slid onstage to take on the high parts of BTS lead Jungkook.

While artists from different backgrounds working together is nothing new, Santos Bravos, like the Hybe x Geffen girl group Katseye, are part of an effort to bring K-pop training, marketing methods and fandom culture to other regions of the globe.

Off the global success of BTS, Hybe evolved from a mid-sized label into one of the biggest music and entertainment players in South Korea. Santos Bravos operates under a division called Hybe Latin America, which is based out of Mexico City, where the band calls home. They are the first Hybe group to be based in a region outside of the United States or Asia.

Selected from 17 finalists on a 2025 competition reality show called “Santos Bravos — La Serie,” the contestants had vied to become part of Santos Bravos. Along the way, they received feedback and coaching from Song Sun-deuk, BTS’s longtime former choreographer and performance director. They also worked closely with Miami-based Cuban American choreographer Cultura, who has previously worked with Maluma, J Balvin, and Karol G, among others.

The final five debuted as a group at the show’s finale in October of 2025, where they performed before an audience of 10,000 at the Auditorio Nacional Mexico. Santos Bravos’ members are Penna, 19, from São João de Meriti, Brazil; Kenneth Lavíll,16, from Veracruz, Mexico; Gabi Bermúdez, 21, from San Juan, Puerto Rico; Alejandro Aramburú, 22, of Lima, and Drew Venegas, 26, from L.A. County.

The selected members were no starry-eyed amateurs: Both Lavíll and Aramburú were professional actors in their countries, while the honey-voiced Penna won the fifth season of “The Voice Kids, Brasil” in 2020. Bermúdez, the effusive mood-lifter of the group, was gunning for a career as a soloist when he entered the ring. Venegas, a dance specialist who had performed as a backup dancer for BTS, had a brief stint as a member of the Future X, a co-ed group formed by Simon Fuller that featured members of the queer community.

Not even a year into their formation, Santos Bravos topped Billboard’s new Latin music poll. In January, they performed alongside Mon Laferte and Feid in Willy Chavarria’s Paris Runway show, “Eterno.” In June, their debut EP, “Dual,” made it as high as No. 17 on the Billboard Top Latin Pop Albums chart. That same month, the group won its first award, the fan-voted artist duo or group at the 2026 Premios Tu Música Urbano Mix.

“We’re very disciplined,” said Venegas, who called West Covina home before joining the band. I met the band inside the Los Angeles Convention Center on Saturday, after their KCON breakout moment.

“One day of training was equivalent to one week of training,” he added. “I think combining all of our cultures together, then keeping our Latin essence with the K-pop methodology, [brings] something very new and very fresh for the eye.”

Although the group doesn’t perform in Korean — unless it’s for fun — they cater to K-pop fans, which is easy to do since they too are K-pop fans. They’ve paid a visit to the Hybe headquarters in Seoul, collaborated with bands like Le Sserafim and BoyNextDoor and livestreamed to fans via Hybe’s proprietary social platform Weverse. They’ve even performed on Korean television.

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