Daniel Rausch, Amazon Alexa & Echo VP, highlights the transformative AI overhaul of Alexa, now called Alexa+. He reveals how the new system, including "Alexa for Shopping", boosts customer engagement three-fold by automating deal alerts and managing daily tasks.
AI is coming to your TV, and if you own a compatible Fire TV, Amazon may add it without you doing anything. Amazon is rolling out Alexa+ to compatible Fire TV devices across the U.S. at no additional cost. You do not need an Amazon Prime membership for the Fire TV experience. There is no app to download or subscription to activate either. Eligible devices get upgraded automatically.
That means millions of televisions and streaming devices are gaining a more conversational AI assistant. But what you probably really want to know is: What can you actually say to it?
There is also a privacy question worth answering. Some Fire TV devices have hands-free microphones while others rely on the microphone button on the remote. Alexa also stores information about your interactions depending on your settings. So, here is how to try Alexa+ on your Fire TV and how to check the controls behind it.
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ALEXA+ LETS YOU ORDER FOOD LIKE A REAL CONVERSATION
Amazon is rolling out Alexa+ at no additional cost to compatible Fire TV devices in the U.S., giving users more conversational voice search and smart home controls. (Amazon)
The old Alexa worked best when you gave it a fairly direct command. Alexa+ can understand more natural conversations and follow-up questions.
For example, you can describe the kind of movie you want rather than knowing its title. Then you can narrow the results without repeating your entire request.
Amazon says Alexa+ users are having nearly twice as many conversations on Fire TV compared with the original Alexa. The company also says viewers choose Alexa's top movie recommendation more than 40% more often than they did previously.
The assistant reaches beyond entertainment too. It can interact with compatible smart home devices and display supported camera feeds. You can also ask general questions while you watch TV.
How you talk to Alexa+ depends on the Fire TV hardware you have.
If you use a Fire TV Stick: Press and hold the Alexa or microphone button on your Alexa Voice Remote. Say what you want, then release the button. Amazon says current Fire TV Sticks use the remote for voice control. Hands-free control requires a linked Echo device.
