Account subscription benefits alongside Premium Stories, Editorials,
Opinions and more. Unlock these with Subscription
The View From India
Looking at World Affairs from the Indian perspective.
First Day First Show
News and reviews from the world of cinema and streaming.
Today's Cache
Your download of the top 5 technology stories of the day.
Science For All
The weekly newsletter from science writers takes the jargon out of science and puts the fun in!
Data Point
Decoding the headlines with facts, figures, and numbers
THEdge
At the cutting edge of education and careers
Health Matters
Ramya Kannan writes to you on getting to good health, and staying there
Gender Agenda
Stories from beyond the binary.
The Hindu On Books
Books of the week, reviews, excerpts, new titles and features.
These days, pricing for contracts is more likely to be dictated by performance outcomes [File]
| Photo Credit: REUTERS
Artificial intelligence promised to disrupt India’s IT industry and it is delivering.
Outsourcing giants like Tata Consultancy Services, Infosys, Wipro, HCLTech and Cognizant are rejigging business models, increasingly tying fees to performance outcomes instead of hours worked, as clients demand steep price cuts and more productivity.
Industry executives also say they are losing some work entirely as customers use AI to shift tasks in-house, while all the uncertainty that the new technology has brought is resulting in shorter contracts.
And where once the big IT companies won contracts because they could point to their huge employee base, that has become less and less of an advantage as AI automates more and more tasks — levelling the playing field for smaller rivals which have jumped at opportunities to snatch business.
