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AI adoption surges, but are consumer firms seeing measurable returns?

The Deloitte India-FICCI report suggests measurable benefits are already emerging across parts of the consumer value chain. (Photo: Reuetrs) Don't miss the most important news and views of the day. Get them on our Telegram channel First Published: Aug 12 2026 | 5:24 PM IST Source: Read the original article on www.business-standard.com

By deepak · August 12, 2026 · 1 min read

The Deloitte India-FICCI report suggests measurable benefits are already emerging across parts of the consumer value chain. (Photo: Reuetrs)

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Aug 12 2026 | 5:24 PM IST

Source: Read the original article on www.business-standard.com