Updated on 05.08.2026 – Volkswagen has launched a special ‘Anniversary Edition’ version for the VW Virtus in India. This comes on the occasion of the Virtus moniker completing 4 years in India. As expected, this trim will be a limited edition affair. It will be based on the GT Plus Sport trim of the regular Virtus. The special colour available for this exclusive trim is the Avocado Pearl with a contrasting black roof. Note that the mid-size sedan will set you back by Rs 19.20 lakh, ex-showroom. Finally, the customers can also avail Volkswagen Genuine accessories like 360-degree Camera System, Front Parking Sensors and Puddle Lamps at dealerships. Some of the main attractions of the Virtus are:
Originally published on 04.10.2024 – VW Virtus GT Line, GT Plus Sport and Highline Plus and Taigun Highline Plus trims have been launched in India. Apart from that, the VW Taigun GT Line now offers more amenities. These upgrades are introduced to enhance the appeal of VW products to a wider range of potential car buyers. Amidst stiff competition, it becomes necessary to ensure that you are offering the most value for money. Both Virtus and Taigun belong to brutally competitive segments. Hence, it is critical to keep them in top shape and have enough variants to take care of the needs of all kinds of buyers.
To make the ‘GT’ badge more accessible to the public, the prices of the VW Virtus GT Line start at Rs 14.07 lakh, ex-showroom, while the GT Plus Sport starts at Rs 17.84 lakh, ex-showroom. The former has a 1.0-litre TSI petrol engine with a 6-speed manual and automatic transmission options. This configuration generates a decent 115 PS and 178 Nm of peak power and torque. The main highlights of the GT Line include:
On the other hand, the GT Plus Sport is available with the larger 1.5-litre TSI EVO petrol engine which can pair with a 6-speed manual or a 7-speed DSG automatic gearbox. This results in a healthy 150 PS and 250 Nm of peak power and torque. The main aesthetic and interior elements are:
Now, the VW Taigun GT Line was already on sale in our market. However, this time around the German car marque has improved its offerings to attract more buyers. In addition to the already available functionalities, the updates incorporate:
Furthermore, the German carmaker has even launched a new Highline Plus trim with the philosophy of ‘More for Less’. Note that this trim will be on offer with both Virtus and Taigun. The aim is clear, offer loads of new-age features at enticing prices. In this manner, more people are drawn towards a particular car model. Both Highline Plus cars bear a 1.0-litre TSI petrol mill. The prices start at Rs 13.87 lakh for the Virtus Highline Plus and Rs 14.26 lakh for the Taigun Highline Plus. Both prices are ex-showroom. The main highlights of this model are:
Speaking on this occasion, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “India is a dynamic market where we have seen trends evolve rapidly and to stay competitive in this market, we have continued to amplify customer excitement with introductions such as GT Line and GT Plus Sport. With the quintessential car being a sedan body style, we are delighted by the stellar success of the Virtus. This sporty sedan now gets an evocative new avatar that caters to discerning customers who are looking for differentiated aesthetics. With the repackaging of GT Line, we are also introducing more features that cater to the convenience needs of customers. The introduction of the Highline Plus variant gives us another opportunity to cater to customers looking for specific value and price combinations.”
Volkswagen understands the mindset of the Indian customers. The reason why the Indian automobile market is considered one of the most competitive is that consumers look for the best value-for-money proposition. There are all sorts of alternatives available, particularly in the mid-size sedan and mid-size SUV segments to which the Virtus and Taigun belong, respectively. Hence, it is imperative to be flexible and generous with the offerings if you wish to succeed as a car marque in India. By democratizing the lineup in this manner, the German car company is aiming for exactly that. Now we just need to wait to see how well the customers embrace these new trims.
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