{"id":6827,"date":"2026-08-05T04:12:13","date_gmt":"2026-08-05T04:12:13","guid":{"rendered":"https:\/\/futureknowledge.in\/?p=6827"},"modified":"2026-08-05T04:12:13","modified_gmt":"2026-08-05T04:12:13","slug":"amd-executives-say-the-chip-company-has-a-key-advantage-over-nvidia-being-more-open","status":"publish","type":"post","link":"https:\/\/futureknowledge.in\/?p=6827","title":{"rendered":"AMD executives say the chip company has a key advantage over Nvidia: being more open"},"content":{"rendered":"<p>AMD says it has a major advantage in the AI chip race against Nvidia: being more open.<\/p>\n<p>AMD has long promoted this strategy through its open-source ROCm software, used to program AI chips. Since ROCm is available as open source, it&#039;s free for anyone to use, download, or modify. On the company&#039;s earnings call on Tuesday, AMD CEO Lisa Su said this software is at an &quot;inflection point,&quot; with open-source contributions up 10 times in the past year.<\/p>\n<p>Two AMD executives spoke with Business Insider in July, prior to earnings, about how making some of the company&#039;s major software and hardware products open-source gives the company a leg up over companies such as Nvidia and Qualcomm. In particular, they see this approach as an advantage over CUDA, Nvidia&#039;s software that runs on its AI chips and is widely considered a moat.<\/p>\n<p>There&#039;s a reason for this, the executives say: it helps AMD cheaply tap into the skills and contributions of thousands of engineers to develop its software faster in a red-hot AI race.<\/p>\n<p>&quot;The power of the open source community is just unprecedented,&quot; said Kirk Saban, corporate vice president of product, software, and solutions. &quot;You can tap into all of those developers, and they&#039;re essentially doing free development work for us. They&#039;re upstreaming code into our code base, and you&#039;re leveraging the best and brightest minds in the industry.&quot;<\/p>\n<p>AMD says its latest chips are the best for AI agents, largely because developers can improve the software through open-source contributions, said Salil Raje, senior vice president of AMD&#039;s adaptive and embedded computing group. He called open source &quot;a central pillar in our strategy.&quot;<\/p>\n<p>&quot;We believe in getting the ecosystem to work with us, and we will use the same kind of strategy in the physical AI and robotic space,&quot; Raje said. &quot;In fact, the reason agentic AI works for our platform better than maybe the competitors&#039; platform is because our software is out in the open now.&quot;<\/p>\n<p>Take a smarter break in your day &#8211; and see how far you get.<\/p>\n<p>Chip companies, including AMD, have seen some volatility in the stock market lately, with a massive sell-off in late July.<\/p>\n<p>While they have rebounded, AMD&#039;s stock was down 9% in late trading on Tuesday after it reported earnings. Revenue came in at $11.5 billion, beating analysts&#039; expectations. Capital expenditures nearly tripled to $808 million, compared to the previous year.<\/p>\n<p>As companies seek out more compute to power their AI systems, they&#039;ve increasingly turned to AMD as an alternative to Nvidia. AMD&#039;s stock is up about 193% in the past year, while Nvidia has gained roughly 20%.<\/p>\n<p>Have a tip? Contact this reporter via email at rmchan@businessinsider.com, or Signal at rosal.13. Use a personal email address, a nonwork WiFi network, and a nonwork device; here&#039;s our guide to sharing information securely.<\/p>\n<p>Every time  publishes a story, you\u2019ll get an alert straight to your inbox!<\/p>\n<p>Look out for an alert in your inbox the next time  publishes a story!<\/p>\n<p>Every time a new  story is published, you\u2019ll get an alert straight to your inbox!<\/p>\n<p><em>Source: <a href='https:\/\/www.businessinsider.com\/amd-q2-2026-earnings-open-source-key-advantage-nvidia-2026-8' target='_blank'>Read the original article on www.businessinsider.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMD says it has a major advantage in the AI chip race against Nvidia: being more open. AMD has long promoted this strategy through its open-source ROCm software, used to program AI chips. Since ROCm is available as open source, it&#039;s free for anyone to use, download, or modify. On the company&#039;s earnings call on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,3],"tags":[26,29,33],"class_list":["post-6827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share-suggestions","category-technology","tag-impact-nvda","tag-signal-avoid","tag-stage-stage-4"],"_links":{"self":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/6827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6827"}],"version-history":[{"count":0,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/6827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/media\/6828"}],"wp:attachment":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}