{"id":45037,"date":"2026-08-19T10:24:01","date_gmt":"2026-08-19T10:24:01","guid":{"rendered":"https:\/\/futureknowledge.in\/?p=45037"},"modified":"2026-08-19T10:24:01","modified_gmt":"2026-08-19T10:24:01","slug":"infosys-aster-recognized-as-leader-in-everest-groups-marketing-transformation-services-peak-matrix","status":"publish","type":"post","link":"https:\/\/futureknowledge.in\/?p=45037","title":{"rendered":"Infosys Aster recognized as Leader in Everest Group&#039;s Marketing Transformation Services PEAK Matrix"},"content":{"rendered":"<p>In this assessment, Everest Group evaluated and categorized 29 service providers based on their vision, capabilities, and market impact. Infosys Aster is recognized for bringing strong proprietary IP, AI-first capabilities, and integrated ecosystem partnerships to drive measurable business outcomes. The assessment also highlights Infosys&#039; strengths in agentic commerce capabilities, enabling AI-powered discovery, selection, purchase, and commerce experience optimization, alongside its Adobe-led marketing transformation proposition.<\/p>\n<p>Infosys Aster enables end-to-end marketing transformation across the value chain, spanning orchestration, data, content, commerce, creativity, and personalization. Powered by Infosys Topaz AI offerings, it helps<br \/>\norganizations create engaging brand experiences, improve marketing efficiency, and drive greater business effectiveness. It addresses key industry challenges such as fragmented ecosystems, siloed functions, and<br \/>\nlimited scalability, helping organizations deliver integrated, data-driven, and personalized experiences. Infosys Aster&#039;s capabilities are further strengthened by Infosys&#039; Adobe-led marketing transformation proposition through its Adobe 360 partnership, bringing together AI-led solutions and deep platform expertise to help enterprises accelerate customer experience, content, and commerce transformation at scale.<\/p>\n<p>Disclaimer:  No Business Standard Journalist was involved in creation of this content<\/p>\n<p>Don&#039;t miss the most important news and views of the day. Get them on our   Telegram channel<\/p>\n<p>First Published: Aug 19 2026 | 3:50 PM IST<\/p>\n<p><em>Source: <a href='https:\/\/www.business-standard.com\/markets\/capital-market-news\/infosys-aster-recognized-as-leader-in-everest-group-s-marketing-transformation-services-peak-matrix-126081900804_1.html' target='_blank'>Read the original article on www.business-standard.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this assessment, Everest Group evaluated and categorized 29 service providers based on their vision, capabilities, and market impact. Infosys Aster is recognized for bringing strong proprietary IP, AI-first capabilities, and integrated ecosystem partnerships to drive measurable business outcomes. The assessment also highlights Infosys&#039; strengths in agentic commerce capabilities, enabling AI-powered discovery, selection, purchase, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,36,5],"tags":[17,28,34],"class_list":["post-45037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-important","category-share-suggestions","category-world-markets","tag-impact-jpm","tag-signal-buy","tag-stage-stage-2"],"_links":{"self":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/45037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45037"}],"version-history":[{"count":0,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/45037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/media\/45038"}],"wp:attachment":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}