{"id":4381,"date":"2026-08-03T15:21:19","date_gmt":"2026-08-03T15:21:19","guid":{"rendered":"https:\/\/futureknowledge.in\/?p=4381"},"modified":"2026-08-03T15:21:19","modified_gmt":"2026-08-03T15:21:19","slug":"niche-brands-are-finding-online-reach-through-sams-club","status":"publish","type":"post","link":"https:\/\/futureknowledge.in\/?p=4381","title":{"rendered":"Niche brands are finding online reach through Sam&#8217;s Club"},"content":{"rendered":"<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.insider.com\/6a6cbae9a62e6e00bc539154?format=jpeg\" height=\"1875\" width=\"2500\" alt=\"A Sam&apos;s Club logo\"><figcaption>Sam&#039;s Club is using its scale to bring local businesses to members across the US.<\/p>\n<p class=\"copyright\">Dominick Reuter<\/p>\n<\/figcaption><\/figure>\n<ul class=\"summary-list\">\n<li>Sam&#8217;s Club is using its regular curation to include upscale regional brands <\/li>\n<li>Now Sam&#8217;s Club is using its scale to connect local favorites with members across the US.<\/li>\n<li>Onyx Coffee launched a line in three locations, then doubled sales within four weeks of going online.<\/li>\n<\/ul>\n<p>Sam&#8217;s Club wants to become the place where premium local brands go national.<\/p>\n<p>The wholesale clubs are primarily <a target=\"\" class=\"\" href=\"https:\/\/www.businessinsider.com\/sams-club-items-that-pay-for-a-membership-fee-2026-2\">a place to load up<\/a> on big-brand stuff at bargain prices, but they also pepper a few local surprises throughout the aisles. Now, the Walmart-owned chain is taking those smaller offerings online for everyone to buy.<\/p>\n<p>&#8220;We don&#8217;t want to be the everything store to everyone. We want to be the curated store that you trust, and that&#8217;s what <a target=\"\" class=\"\" href=\"https:\/\/www.businessinsider.com\/costco-sams-club-bjs-club-store-foot-traffic-visits-increase-2025-2\">keeps you coming back<\/a>,&#8221; Sam&#8217;s Club&#8217;s head of e-commerce Greg Pulsifer told Business Insider in an interview on July 30.<\/p>\n<p>Now the Walmart owned warehouse chain is aiming to crack the code on how to make local gems discoverable to members across the US.<\/p>\n<p>Sam&#8217;s Club merchant teams are already very skilled at finding high quality local products, but traditionally those items have only been available in a particular region. As the company&#8217;s <a target=\"\" class=\"\" href=\"https:\/\/www.businessinsider.com\/walmart-sams-club-offers-enhanced-express-delivery-option-2026-4\">delivery and fulfillment operation<\/a> speeding up, Pulsifer&#8217;s team is stitching together that local discovery with a national reach.<\/p>\n<p>Case in point: Arkansas&#8217; own Onyx Coffee.<\/p>\n<p>Co-founder Andrea Allen told Business Insider that when her coffee bar launched a new brand of beans, Doyenne, that features women-led coffee producers, she wanted a channel that grow volume quickly without compromising quality.<\/p>\n<p>Most of the coffee Sam&#8217;s Club sells is<strong> <\/strong>what&#8217;s known as commercial-grade, but Onyx and Doyenne only source beans rated as excellent or outstanding by the Specialty Coffee Association, Allen said.<\/p>\n<p>Starting with a test run last year at three Sam&#8217;s warehouses in northwest Arkansas, she said Doyenne was able to reach a different cohort of coffee lovers than at her shops in town.<\/p>\n<p>&#8220;My vet here locally is buying Doyenne at Sam&#8217;s Club, and I know for sure he would never step foot into our cafe, not because he doesn&#8217;t like it, but because that&#8217;s not his space,&#8221; she said.<\/p>\n<p>The demand signal at the club-level was strong enough that Sam&#8217;s and Doyenne decided to expand to more than 50 US clubs and open up sales on samsclub.com, with fast local <a target=\"\" class=\"\" href=\"https:\/\/www.businessinsider.com\/sams-club-beats-costco-customer-satisfaction-2025-1\">fulfillment and national shipping options<\/a>.<\/p>\n<p>Things really took off from there, Allen said.<\/p>\n<p>Sam&#8217;s Club says Doyenne sales nearly doubled within the first four weeks of online availability, and nearly a quarter of online orders are now shipped to locations where the product is not carried in-warehouse. Shoppers are also refilling on Doyenne at a higher rate than Sam&#8217;s Club&#8217;s typical whole bean customer, Pulsifer said.<\/p>\n<p>Sam&#8217;s Club says it has sold nearly 15 tons of Doyenne beans this year as of the end of July.<\/p>\n<p>The company also said this growth path is similar to one that Oklahoma City-based Kize nutrition bars saw after a Sam&#8217;s Club buyer spotted them at a local expo, brought the brand into the club, and scaled to national reach online. Other emerging brands are following as well, the company said.<\/p>\n<p>&#8220;Historically, premier brands relied on location and physical environments,&#8221; Pulsifer said. &#8220;In a digital world, those barriers are gone.&#8221;<\/p>\n<p>In the e-commerce era, Pulsifer said the sense of trust Sam&#8217;s Club has cultivated over the years gives customers the confidence to try out new premium products online.<\/p>\n<p>&#8220;Innovative brands can grow without compromising their identity, and it supports their mission. I think it&#8217;s a really it&#8217;s a really cool thing,&#8221; he said.<\/p>\n<div class=\"read-original\">Read the original article on <a href=\"https:\/\/www.businessinsider.com\/niche-brands-find-national-reach-sams-club-online-local-2026-7\">Business Insider<\/a><\/div>\n<p><em>Source: <a href='https:\/\/www.businessinsider.com\/niche-brands-find-national-reach-sams-club-online-local-2026-7' target='_blank'>Read the original article on www.businessinsider.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam&#039;s Club is using its scale to bring local businesses to members across the US. Dominick Reuter Sam&#8217;s Club is using its regular curation to include upscale regional brands Now Sam&#8217;s Club is using its scale to connect local favorites with members across the US. Onyx Coffee launched a line in three locations, then doubled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/4381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4381"}],"version-history":[{"count":0,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/posts\/4381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=\/wp\/v2\/media\/4382"}],"wp:attachment":[{"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureknowledge.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}