Speaking with\u00a0CarBuzz<\/em><\/a>, Borkert said the start\/stop switch found in the Temerario, Revuelto, and Urus creates \u201cthe right amount of emotions,\u201d even though it makes the starting sequence a little slower. For the uninitiated, drivers must first flip up a red cover before pressing the ignition button, a sequence that feels a bit like launching a rocket.<\/p>\n Lamborghini<\/p>\n<\/figcaption><\/figure>\n The fighter jet-like start\/stop switch debuted in the Aventador in 2011. Given the loud, theatrical sound of Lamborghini engines, the ignition setup feels more fitting than it would in mass-market cars like the Toyota Corolla and Honda Civic<\/a>, where it might seem unnecessary.<\/p>\n In addition to enhancing the experience, Borkert said the ignition switch helps reinforce the brand\u2019s identity across its model lineup.<\/p>\n Electrified powertrains have made the extreme performance once reserved for exotics increasingly common<\/a>, essentially dulling the traditional horsepower wars. Nevertheless, Borkert is not worried, as the brand\u2019s distinctive touches can still help it stand out.<\/p>\n \u201cWe are judged by smiles. We can reach records, but we also reach them with goosebumps and a smile. That\u2019s key for us,\u201d he said.<\/p>\n Kyle Edward<\/p>\n<\/figcaption><\/figure>\n With the rise of digitalization, many enthusiasts have developed a renewed appreciation for analog controls. Ferrari<\/a>, for example, once faced criticism<\/a> after replacing physical steering-wheel buttons, including its traditional start button, with capacitive controls.<\/p>\n Well, because consolidating functions into screens can reduce parts and manufacturing costs, itis no surprise that some would adopt a more digital finish; Tesla EVs even use their touchscreens<\/a> as the primary means of shifting between Drive and Reverse. As such, the fighter jet-like start\/stop switch and other analog controls in Lamborghini vehicles may become even more appreciated over time.<\/p>\n Porsche<\/a> has long used a similarly evocative touch by positioning the ignition on the left-hand side<\/a> behind the steering wheel. The design choice\u00a0dates back to old Le Mans-style starts, allowing drivers to start the engine with their left hand while shifting a gear with their right.<\/p>\n Kyle Edward<\/p>\n<\/figcaption><\/figure>\n![](\"https:\/\/www.autoblog.com\/.image\/NzowMDAwMDAwMDAxMTkwMjI5\/2024-lamborghini-revuelto.png?profile=rss\")
The Switch That Became a Signature<\/h2>\n
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Bringing Back Buttons<\/h2>\n
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