The Motion Picture Association said that it had reached an agreement with TikTok owner ByteDance on a restriction framework over the use of studio intellectual property in AI video and images.<\/p>\n
The agreement follows a cease and desist letter that the trade association fired off in February to ByteDance over its use of IP in Seedream 5.0 Lite and Seedance 2.0. Users were prompting the Chinese AI tool to repurpose copyrighted material from major studios, including a video in which Tom Cruise and Brad Pitt are fighting.<\/p>\n
MPA Chairman Charles Rivkin said in a statement, \u201cFor the past several months, we have\u00a0had constructive engagement with ByteDance to implement meaningful guardrails on\u00a0Seedance\u00a0and\u00a0Seedream, and this MOU reflects our shared determination to continue our work together to\u00a0further fortify\u00a0those guardrails.\u201d<\/p>\n
The agreement applies to image models provided by TikTok, the TikTok USDS Joint Venture, CapCut and Dreamina, per the MPA. The trade association said that recent launches of Seedream 5.0 Pro and Seedance 2.5 have shown ByteDance\u2019s \u201ccontinued advances in IP protections.\u201d<\/p>\n
John Rogovin, the general counsel for ByteDance, said in a statement, \u201cThis MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms.\u201d<\/p>\n
The MPA called the agreement \u201can important step forward in establishing that IP can and should be protected in the generative AI space.\u201d<\/p>\n
That said, indivudual studios are challenging the use of their IP in AI models. Warner Bros., NBCUniversal and The Walt Disney Co. sued Midjourney over its models that generated images of their IP. The litigation focuses on the outputs that are generated from AI as well as the use of copyright protected material in training models. Midjourney has argued that it is a fair use.<\/p>\n
Get our Breaking News Alerts and Keep your inbox happy.<\/p>\n
Comments On Deadline Hollywood are monitored. So don't go off topic, don't impersonate anyone, and don't get your facts wrong.<\/p>\n
\u0394document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );<\/p>\n