Forget September, tell me about 2027 and 2028<\/p>\n
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Apple may or may not be working on a mostly-glass 20th anniversary iPhone. This long-rumored passion project would not necessarily transform the iPhone into a fully translucent device, but would extend the front and back glass panels so that they almost meet around a far thinner metal border.<\/p>\n
But like a rabbit hiding inside the secret compartment of a magician's hat, the device, depending on your perspective, might not exist and may only appear through the force of sheer will or alchemy.<\/p>\n
What's not in question is that the iPhone will celebrate 20 years of existence that started on January 9, 2007, the day Apple founder and CEO Steve Jobs held it aloft at Macworld in San Francisco. That it didn't ship for another six months is unlikely to dissuade Apple from engaging in some introspection and external celebration.<\/p>\n
On one side, we have an analyst stating that, owing to poor manufacturing yields, Apple scrapped plans for the 20th anniversary device. On the other side, we have Apple soothsayer Bloomberg's Mark Gurman claiming the glass iPhone is on track. In the middle, though, is the reality of a device that challenges the limits of physics and promises more glass than metal.<\/p>\n
I think it's safe to say that Apple will ultimately produce an exciting, albeit practical, 20th anniversary device that we may get off-schedule in mid-2027. If the design is particularly challenging, then it may be a limited run, priced like a museum piece, and mostly never used by the relative handful or so Apple enthusiasts who manage to score one.<\/p>\n
The entire saga, though, led me to a different realization. I mean, what are we even talking about here? This conversation about a 20th anniversary iPhone is raging (and has been for years) just weeks before Apple unveils not just its iPhone 18 line, but the highly anticipated folding iPhone or iPhone Ultra.<\/p>\n
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That's a big deal, even more so because the flexible device will be held up not by long-time CEO Tim Cook, but by John Ternus, who will have officially taken over the reins just days before (September 1). It's a huge moment for the company and the tech industry.<\/p>\n
And yet we're still obsessed with "what's next?"<\/p>\n
No doubt, most tech companies suffer from this a little bit, but nothing like the insatiable curiosity that's dogged Apple since the launch of the first iPhone. The tech rumor mill was, in some ways, developed simply to support all the leaks and guesswork surrounding much of what Apple does, especially as it pertains to the iPhone.<\/p>\n
This impulse didn't take years to develop. It was on full display in 2007. This October 9, 2007, story mused about whether or not the next iPhone would feature an Intel chip. This CNet feature obsessed somewhat presciently over a potential name change ("the 2G iPhone"). And the 2009 YouTube video went on an iPhone design deep dive, even touching on the never-delivered "iPhone Nano".<\/p>\n
Apple, I'm certain, doesn't mind the attention, and as long as the leaks are not breaking the law or revealing clearly stolen information, they're happy to let the rumors percolate. For those working on these new devices, however, there must also be some level of frustration.<\/p>\n
Just imagine if you're working on a big project and your customers say, "Yeah, great, but what about the next one?" Or every time you serve dinner, your family asks what you're making for tomorrow or begins speculating on what you might make and how it'll obviously be better than what you just served.<\/p>\n