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India’s quick-commerce sector, hailed as the country’s fastest-growing industry segment, is expected to face a slowdown in its growth trajectory as expansion beyond major cities remains limited and competition from larger e-commerce players intensifies, according<\/a> to Blume Ventures’ Indus Valley 2025 report.<\/p>\n The report highlighted that the quick-commerce market share surged to $7.1 billion in the fiscal year 2025, a sharp rise from $300 million in 2022. The sector, led by Zomato-owned Blinkit, Zepto and Swiggy Instamart, witnessed a 24-fold increase in gross order value (GOV) over the same period.<\/p>\n However, Blume Ventures warned that the segment’s monthly transacting user (MTU) growth is likely to taper, following a pattern seen in India’s ride-hailing, food delivery and broader e-commerce sectors.<\/p>\n Adding to the pressure, quick-commerce companies now face growing competition from established e-commerce giants, including Walmart-owned Flipkart, Amazon and Reliance, which are gearing up to launch their own rapid delivery services.<\/p>\n “While it is not guaranteed they will be able to counter quick-commerce players, the increased competition will have some impact on the industry profit pool,” the report stated.<\/p>\n The report also cautioned that the sector’s continued expansion could affect the local grocery ecosystem, potentially prompting regulatory scrutiny to manage its growth.<\/p>\n Earlier this month, TVS Capital Funds Chairman Gopal Srinivasan described India’s quick-commerce surge as a “passing fad” and warned that the model may not be sustainable in the long term.<\/p>\n Blume Ventures, an early investor in crisis-hit quick-commerce firm Dunzo, noted the sector’s volatility. Dunzo, once a rising player in the industry, is reportedly on the brink of collapse following a series of layoffs, founder exits and unpaid vendor dues.<\/p>\n The Indus Valley 2025 report underscores the shifting landscape of quick-commerce in India, pointing to both its rapid rise and the mounting challenges that threaten its future.<\/p>\n <\/p>\n