Farmers' Own milk is already off the shelves in South Australia, with other states to follow. (ABC Rural: Warwick Long)
Woolworths is phasing out its Farmers' Own milk brand in supermarkets across the country.
The specialty milk brand owned by Woolworths and sold in its stores is promoted as giving farmers a better deal.
Australian dairy farmers say genuine support is needed to arrest industry decline.
Supermarket giant Woolworths is phasing out its Farmers' Own milk, which is promoted as giving a "better deal to farmers".
Bottles of the milk have already been removed from shelves in South Australia and will leave supermarkets in Western Australia, Queensland, New South Wales and Victoria by 2027.
Dairy farmer Tim Bale from northern New South Wales helped create the Farmers' Own brand in 2013 and said he was sad it was being discontinued.
"I think the general public want to support farmers, but it's hard when they're going in there and they're seeing a cheaper price [alternative]," he said.
"Unfortunately, when you're dealing with such a big company like [Woolworths], we got lost in the shelf space."
Tim Bale says shoppers want to support farmers. (ABC Rural: Jennifer Nichols)
Woolworths has assured farmers that current supply contracts will be honoured.
"We recently consulted our Farmer's Own dairy suppliers about an upcoming contract expiry," a spokesperson said in a statement.
"We are working closely with our suppliers and will continue to honour our contract terms, which includes an option for farmers to extend the contract for an extra 12 months."
Woolworths has not provided any more details, or information about why it has decided to phase out the brand.
But Mr Bale said it was not making the company enough money.