JioStar, part of Reliance Industries, focuses on diverse storytelling beyond major metros in India, balancing profitability with quality. With successful shows like Chiraiya, it plans to enhance regional content and leverage its strong market position despite challenges in the cluttered OTT space.
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JioStar sharpens profit focus across platforms, bets on ‘many Indias’
JioStar, part of Reliance Industries, focuses on diverse storytelling beyond major metros in India, balancing profitability with quality. With successful shows like Chiraiya, it plans to enhance regional content and leverage its strong market position despite challenges in the cluttered OTT space. Source: Read the original article on www.livemint.com
