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How to Respond to the Coming AI Cost Shock

The corporate AI era is on the verge of a massive shift. Currently, organizations are effectively being paid to adopt AI. Across the enterprise tech landscape, major software suite vendors have been quietly absorbing the steep costs of graphics processing units (GPUs), inference, and tokens. This customer-acquisition playbook created a false sense of budgetary and […]

By deepak · August 17, 2026 · 1 min read

The corporate AI era is on the verge of a massive shift. Currently, organizations are effectively being paid to adopt AI. Across the enterprise tech landscape, major software suite vendors have been quietly absorbing the steep costs of graphics processing units (GPUs), inference, and tokens. This customer-acquisition playbook created a false sense of budgetary and operational security for executive buyers, characterized by “unmetered,” “complimentary,” or “included” premium AI agent features.

Source: Read the original article on hbr.org