Fast-food chains scramble to resonate with younger consumers through new cold drink lines
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Some fast-food big guns from the United States are muscling in on Tim Hortons’ territory as one of Canada’s beverage kings, but the iconic coffee chain says it is not worried.
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Asked during a conference call with analysts this month about “a notable Northeast chain” that plans a rapid return to the Canadian market, Josh Kobza, chief executive of parent company Restaurant Brands International Inc., said competition is nothing new in the quick-service restaurant market.
“My confidence level on Tim’s is really high,” Patrick Doyle, RBI executive chairman, said during same call.
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The “notable Northeast chain” is Dunkin’, formerly known as Dunkin’ Donuts, which will return to the Canadian market in late 2026 or early 2027 and plans to open hundreds of locations across the country.
The move was announced in May by Canadian restaurant operator Foodtastic, which will exclusively develop the Dunkin’ brand nationally through both corporate and franchise-operated locations.