Dyson popped off at a launch event in Berlin, introducing a whopping 10 new products.
Gone are the days when Dyson, one of the biggest names in home and beauty tech, let new products trickle out to the masses.
It was a slow burn at first, and for years, the brand made only vacuums, fans and air purifiers. In 2016, beauty tech, including cult-favorite hair care tools like the Supersonic hair dryer and Airwrap, was folded into the lineup. Still, we’d be lucky to see a handful of new stuff released each year.
This year during IFA, the massive Euro tech showcase, Dyson has gone off, as the kids say, releasing a whopping 10 new products at its counterprogramming event in Berlin — dubbed “Dyson Unveiled.” From floorcare and air purifiers to first-ever beauty tech, including its first-ever toothbrush, Dyson’s eye-popping launch is matched only by last year when the brand introduced 11 new products.
Dyson isn’t just churning out products at a faster rate, as Dyson’s Chief Engineer Jake Dyson explained.
“The latest innovations combine Dyson’s decades of mechanical engineering with AI, vision systems and machine learning to create products that can see, understand and respond to the environments around them.”
Our team on the ground got a close-up look at everything the brand has coming to market, and the list is long. Here’s what’s new from Dyson in 2026.
This is Dyson’s first toothbrush, and it houses a tiny camera for the most detailed possible cleaning. According to the brand, it’s the first oral care tool to use AI-powered vision to detect and target gaps between teeth. It brushes, liquid flosses and even dispenses mouthwash.
The toothbrush costs $499 and is available now.
Dyson’s most powerful purifier, engineered for long-range air projection and multi-room purification, with a three-stage filtration system that captures particulates and gases and destroys formaldehyde.
This model will cost a whopping $1,099 and hits retailers in the fall.
This new compact high-performance purifier and fan is designed for large spaces. The brand says it delivers three times the power of its predecessors.
You can grab this model in the fall for $599.
Dyson’s most powerful 3-in-1 purifier, combining purification, heating and personal cooling in one machine for year-round home comfort. This also launches in the fall and retails for $599.
Read our full coverage of Dyson’s new HushJet lineup here.
