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26 New Beauty Products Our Editors Are Loving This September

It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches. Judging […]

By deepak · September 3, 2026 · 4 min read

It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.

Judging by the new makeup, hair, and, body, skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From candles that will help you embrace the fact that fall is right around the corner to warm, floral perfumes and face moisturizers that keep dry skin at bay even after long days at the beach, there are a variety of new beauty products for September to explore.

Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month, and we promise — they're good. Keep scrolling to see what made the cut, and get ready to click that "add to cart" button 26 times.

Neutrogena Hydro Boost Hydrogel Eye Patches ($27)

"I pop on a pair of undereye patches every morning to help me look a little more awake. The new Neutrogena Hydro Boost Hydrogel Eye Patches have been helping me fake 8+ hours of sleep, but really, they're amazing for any time you feel like you need a little pick-me-up. The ultra-moisturizing hydrogels don't slip and slide off your face like some patches and they leave skin looking dewy and refreshed." — Jessica Harrington, Section Lead, Beauty

"As a chronic dry-skin girlie, I have been a huge fan of Paula's Choice Pro-Collagen Peptide Plumping Gel-Cream Moisturizer. So it was no surprise that when they launched a thicker, more intense formulation, it immediately became a must-have in my routine. While the formula is heavier than its gel companion, it still feels lightweight on the skin and plays well under makeup. On days my face feels extra sensitive, I apply two pumps both morning and night and have noticed it not only hydrates for hours but it gives a bounce back to my skin." — Adi Giesey, Shopping Writer

Oak Essentials Moisture Rich Emulsion ($78)

The Oak Essentials Moisture Rich Emulsion sits somewhere between a serum and a moisturizer, packing in deep hydration without any heaviness. The formula features a water-in-oil mixture that comes out of the bottle in a milky glaze and coats your skin in a glassy finish. I've been especially loving it for hot, humid days when I don't want anything too thick on my skin." — Jessica Harrington, Section Lead, Beauty

Banu Deep Drench Lightweight Moisturizer for Acne-Prone Skin ($44)

"Banu has some amazing products for acne-prone skin, so I had high expectations for this new moisturizer — and it delivered. The lightweight water cream is noncomedogenic, making it breakout-safe, while also supporting the skin barrier. I use it morning and night and love how quickly it dries down. Bonus points for the pump applicator, which eliminates the need to dip your (dirty) fingers into a jar." — Jessica Harrington, Section Lead, Beauty

Cécred Restoring Lash & Brow Builder ($48)

"After seeing Cécred Restoring Hair & Edge Drops ($56) completely transform my edges and bring back thick, healthy hair from almost nothing, I was excited to try the lash and brow builder for a similar effect. I love thick lashes, and the formula includes Biopeptide-5 and Bioactive Keratin Ferment for more volume, length, and fullness in 45 days. I'm already really pleased with the results. Falsies allegations, here I come." — Jessica Andrews, Senior Style Director

Caliray Come Hell or High Brow Tubing Brow Gel ($20)

"A product I never knew I needed? Tubing brow gel. Oh, you thought tubing formulas were just for mascaras? Think again. This waterproof gel holds your brows in place all while separating and shaping your brows without leaving them feeling crunchy. Sign me up!" — Renee Rodriguez, senior staff writer and producer

Glow Recipe Vegan PDRN Tinted Soft Matte Lip Blur Balm ($22)

Source: Read the original article on www.popsugar.com