"I don't even think this is the right or ethical path to follow"
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If you're stressed about AI slop creeping its way into The Witcher 4, fear not, CD Projekt Red says it's still using humans as its primary means of developing games, even if robots are seemingly replacing people at an alarming rate everywhere else.
During CDPR's latest earnings call, joint CEO Michał Nowakowski was asked to explain the company's current approach to AI in game development, and he toed the line in a similar way to most executives from major studios. Essentially, he acknowledged the tech's usefulness in certain areas of development but rejected straight-up AI-generated games, which isn't a particularly hot take but is noteworthy coming from the co-head of a studio behind some of the most anticipated games on the horizon.
"AI is definitely becoming a thing in the games development as well. We are still predominantly using people and this is our plan, to make games where we're not walking away from that," says Nowakowski. "AI, if anything, is a tool like many others that's helping in places that can maybe become more helpful in the future but we're not planning to rely on AI making complete games."
Well, that's certainly a relief. Here I was worrying a piece of obscure AI-generated concept art would find its way into The Witcher 4; now I have to deal with the idea of completely AI-generated games, but thankfully Nowakowski made it clear CDPR draws an ethical line on atrocities like that. What other developers do with their games, however, is up to them.
"To be honest, especially with very complex games like ours, I don't even think this is the right or ethical path to follow, so whether this is true for the whole industry, I'm not the person to make those statements. I think everybody has to make those judgments on their own."
Ultimately, Nowakowski's current philosophy on AI in game development mirrors the most common sentiments expressed by video game executives across the board: it's largely fine if used to streamline processes as long as it doesn't make it into the final product. There's no telling whether that approach will change as the technology evolves, but for now we can rest easy knowing AI-generated Geralt only exists in our nightmares.
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After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.
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