Is the European Market Ready for Air Conditioning? Inside Midea’s Blue Ocean Strategy.

by W. Chan Kim, Renée Mauborgne and Mi Ji Every summer, Europe gets hotter. Heatwaves arrive earlier, last longer, and grow more intense. Keeping homes cool is increasingly becoming a necessity. The U.N. World Health Organization estimates that 200,000 people have died from heat-related illness across the Europe over the past four years alone. Source: […]