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After sparse attendance during USC’s season-opening win over San José State turned the Trojans into a national punchline during the weekend, USC coach Lincoln Riley responded Tuesday, dismissing what he called a “false narrative” being spread about the program in recent days.
“I think that comes from a lot of people who don’t follow our program, most of those who have never stepped foot in the Coliseum,” Riley said. “The reality is, during my years here, attendance has gone up every single year. As has our play in the Coliseum, including running the table last year in front of a lot of epic atmospheres. And I expect that to happen again this year.”
Average attendance for USC football games at the Coliseum actually dropped from the 2024 to the 2025 season, from an average of 71,571 to 67,783. But the 2025 season also featured fewer marquee home matchups, plus one game soaked by heavy rain (Iowa), and it was still the second-best average attendance of Riley’s four seasons as coach.
Saturday, though, marked the smallest home crowd at USC since late in the 2018 season, when the Trojans had their worst finish for the program in a quarter century, under former coach Clay Helton.
Fans of Los Angeles sports teams demand winning and championships. They don’t show blind loyalty to teams like some fans do in other parts of the country.
Much of that was due to the scorching heat throughout the Southland, which reached a heat index about 100 at the Coliseum on Saturday. It was so hot and humid that Lee Feaster, a native Texas and the father of freshman wideout Boobie Feaster, said on Tuesday that his wife passed out during the game and still had blisters.
But the attendance announced by USC — 51,144 — admittedly felt generous.
Attendance was that low just once under Helton, for a 38-35 loss to Arizona State, the weekend before Halloween in 2018. But average attendance plummeted after the 2017 season as fan sentiment turned on Helton. For the rest of Helton’s tenure, from 2018 to the start of 2021, USC reached the 60,000-fan mark just four times.
Empty swaths of Coliseum bleachers hadn’t been as much of a concern for Riley, who had never fallen below the 60,000-fan mark at home until Saturday. But as photos of the poor attendance circulated on social media during the weekend, USC chose to release a statement responding to the online derision.
Coach Lincoln Riley certainly knows USC well enough now to understand his time to deliver is running out. The Trojans are 35-18 through four seasons under Riley.
“We understand the factors that impacted Saturday’s attendance,” the statement read. “We have high expectations and a premier home schedule this season, and we know the competitive advantage an electric Coliseum atmosphere can provide our program. We thank our fans who showed up Saturday and look forward to seeing increased attendance the rest of the season.”
The response, though, only poured gasoline on a viral fire.
By Monday, the conversation had crossed over from critical posts on social media to Riley’s coaching peers roasting USC, starting with his alma mater.
