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Apple CEO John Ternus, formerly Apple's V.P. of Hardware Engineering [File]
| Photo Credit: AP
When Tim Cook took over as Apple’s CEO, he did not try to fill the big shoes of its legendary founder and product visionary Steve Jobs. Instead, he took Jobs’ advice: “Never ask what I would do, just do the right thing.”
Fifteen years on, having taken the iPhone maker from a $350 billion company to a more than $4.5 trillion behemoth, Cook will pass the baton to Apple hardware chief John Ternus, who will be steering the company in the AI era.
Cook will become executive chairman on September 1, guiding Apple’s dealings with policymakers amid tense relations between its home market, the U.S., and China, where many of its products are made.
The transition caps one of the most consequential CEO tenures ever.
