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Apple One and Apple TV subscription prices increase by up to 20 percent
Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety. Apple’s most recent price hike was in August 2025, when monthly prices went […]
By deepak · August 29, 2026 · 1 min read
Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.
Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.
Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.
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Source: Read the original article on arstechnica.com
