An HBR Executive Live conversation with McDonald’s Chairman and CEO Chris Kempczinski. Few companies have navigated shifting consumer expectations as consistently as McDonald’s. As inflation, changing dining habits, and intensifying competition are reshaping the restaurant industry, the company is continuing to evolve its strategy while serving millions of customers today. Source: Read the original article […]
An HBR Executive Live conversation with McDonald’s Chairman and CEO Chris Kempczinski.
Few companies have navigated shifting consumer expectations as consistently as McDonald’s. As inflation, changing dining habits, and intensifying competition are reshaping the restaurant industry, the company is continuing to evolve its strategy while serving millions of customers today.
