Just a Dreame
Dreame Technology entered the auto industry last year, in August 2025, and almost exactly one revolution around the sun later, the company has decided to close its automotive aspirations. It started with the “Starry Sky” project, which held high-profile events and launches to promote its electric hypercar that was pointed straight at Bugatti.
The Nebula Next 01 Jet Edition was unveiled earlier this year, in January, and it made a bit of noise at the 2026 Consumer Electronics Show, which took place in San Francisco. It had an eye-watering spec sheet with a claimed 0 to 62 mph time of 0.9 seconds, a 450 Wh/kg solid-state battery, and an advanced LiDAR system to boot. The kicker here is that all of that is coming from a company that specializes in snazzy vacuum cleaners.
Cars Are Going Away, Vacuums Are Here to Stay
Dreame hired almost a thousand people to look after its car business, but over the course of the year, the company grew smaller and smaller by the day. Towards the end of it all, the company’s workforce shrunk down to just a few dozen employees. The remaining staff were members of the finance, legal, and human resources departments. Towards the end of Dreame’s run in the automotive industry, the last men and women standing were tasked with processing the company’s exit and dissolution.
At the height of Dreame’s run, the company was making some pretty bold claims. The “Rocket Car” was marketed with ridiculous specs and estimates, stating that the car could achieve 62 miles per hour from zero in 0.9 seconds, which is a few tenths away from Top Fuel drag car territory.
Apart from that, the company also stated that the Dreame machine was going to be equipped with solid-state batteries, which not only had a theoretically great energy density but would also enable high output and a CLTC estimated range of 341 miles.
Dreame’s CEO, Yu Hao, chimed in and stated that the company will now go back to the core business units that remain profitable, which are vacuums, robot lawnmowers, two-wheeled electric vehicles, and the company’s “Magic Atom” brand of robots. For the record, these products suck, in a good way.
Dreame Technology
Keep Deame(ing)
While the bold claims were enough to catch people’s attention, internal sources pointed out that the project was more of a marketing and fundraising machine than an actual “Dreame machine.” Former employees revealed that Dreame’s Nebula Next 01, unveiled at CES 2026, was nothing more than a shell that lacked a chassis and was rolled in via a remote control. In fact, the “Rocket Car” model was just a purchased shell from a Shanghai-based model company, which was then modified with a chassis and accessories. Smoke and mirrors, as they would call it, but gutless after all.
Aside from that, the source reports that Dreame was requiring its employees to secure funding for its projects and R&D. A former employee also came forward, stating that Dreame used high salaries to entice talent from other organizations to jump ship. In the end, these pirated employees ended up focusing on financing more than actually developing a car. This eventually led Dreame to some trouble with the local government in China, which then led to investigations surrounding the use of investment funding.
