Industry expert says promised upgrades by WestJet, Air Canada, Porter and AirTransat are more about 'premiumization' than pleasing passengers
Canada’s airlines are in a race to provide an improved economy flying experience, promising cushy upgrades in an environment that has become notorious for its frustrations.
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However, it may be prudent for the economy traveller not to be quickly seduced by the promised upgrades.
“It isn’t about restoring pleasure to economy, it’s about premiumization,” says John Gradek, aviation industry specialist and lecturer at McGill University. The upgrades are more likely to attract premium and loyalty flyers, he suggests.
Recent upgrade announcements have come from Air Canada, WestJet, Air Transat and Porter Airlines covering a range of items such as seating, headrests, USB ports, screens, tray tables and phone/tablet holders.
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