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The subject of music generated by artificial intelligence (AI) has become a hot topic over the last couple of years, with the matter proving to be deeply polarizing among music lovers. Now, Apple is stepping in to enforce AI tags in Apple Music — but some users don’t think it’s going far enough.
According to The Hollywood Reporter, Apple sent out emails to “industry partners” earlier this week outlining its position. Those messages made it clear that AI labels will start appearing “later this year” and won't be optional.
“Content providers will be required to include AI Transparency Tags in any instance where AI was used to create a material portion of the content, including tracks that are AI platform generated,” Apple said. “We define AI-platform-generated content as anything that is primarily derived from a generative AI service.”
This comes a few months after Apple started allowing record labels and artists to voluntarily signal that tracks were made with AI assistance through so-called ‘Transparency Tags.’ The latest update goes further, though, requiring music distributors to flag AI content so consumers know exactly what they’re getting.
Apple didn’t outline how exactly it would enforce its new policy. It follows a similar move from Spotify, which revealed earlier this month that it would start labeling AI artists and would exclude them from curated and algorithmic recommendations. Rival service Tidal no longer pays uploaders if it detects that their submissions were made with AI.
Apple Music's new course of action comes amid growing disquiet over the use of AI in music creation. Popular concern over AI tracks has grown so much that tools like Detect Music have emerged to help people identify whether AI was used in the music they listen to.
Surveying social media, it’s clear that plenty of people support Apple’s move. “Good, but that took way too long,” lamented one person on Reddit. Another user wondered, “I might switch over to Apple Music once this is implemented, if there’s also an option to block AI content.”
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Yet for others, Apple isn’t going far enough. “As a paying customer, you should be able to block it as a setting,” said one, while another contended that AI-generated music “shouldn’t be on the platform at all.” One Redditor was blunt, arguing that a “Better move would be to outright ban it.”
For many, the problem with AI music is a double one: feeling duped by the lack of artistry when a machine created the tracks you listen to, and concern that genuine musicians are being squeezed out as a result. Add to that the known cases of fraud and streaming manipulation that are often tied to the use of AI in music, and it’s clear that Apple felt that something had to be done.
With the proliferation of AI music-generation services like Suno and Beatoven, this is not a problem that will disappear overnight. But with AI tunes appearing to be highly unpopular — at least once they’re identified as such — Apple’s latest move could help to make a dent in their spread.
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Alex Blake has been fooling around with computers since the early 1990s, and since that time he's learned a thing or two about tech. No more than two things, though. That's all his brain can hold. As well as TechRadar, Alex writes for iMore, Digital Trends and Creative Bloq, among others. He was previously commissioning editor at MacFormat magazine. That means he mostly covers the world of Apple and its latest products, but also Windows, computer peripherals, mobile apps, and much more beyond. When not writing, you can find him hiking the English countryside and gaming on his PC.