Business
The Science of Developing Creative Talent
by Abhishek Deshmane and Victor Martínez-de-Albéniz When Gap was seeking to make its brand exciting again, it turned to a seemingly unlikely candidate: Victoria Beckham, whose luxury label is known for tailored, minimalist silhouettes. The fast-fashion giant Zara, meanwhile, launched a collection with Puerto Rican artist Bad Bunny, who wore several of these looks at […]
By deepak · August 21, 2026 · 1 min read
by Abhishek Deshmane and Victor Martínez-de-Albéniz
When Gap was seeking to make its brand exciting again, it turned to a seemingly unlikely candidate: Victoria Beckham, whose luxury label is known for tailored, minimalist silhouettes. The fast-fashion giant Zara, meanwhile, launched a collection with Puerto Rican artist Bad Bunny, who wore several of these looks at his Super Bowl halftime show.
Source: Read the original article on hbr.org
