Hanson is adapting and historically has had considerable freedom to tailor her pitch to the political moment. (ABC News: Adam Kennedy)
If you have a spare $5, $10 or even $42, the Labor Party has a proposition for you: help stop Pauline Hanson.
The varying price tags are attached to a stream of digital fundraising pitches that offer a window into how Labor is approaching the electoral threat posed by One Nation.
But a look beyond the requests for loose change and a more sophisticated strategy is emerging.
The varying price tags are attached to a stream of digital fundraising pitches that offer a window into how Labor is approaching the electoral threat posed by One Nation. (Instagram)
Labor is increasingly trying not to simply attack One Nation, but to bind Hanson and the Coalition together in voters' minds as partners in a shared agenda.
"One Nation and the Coalition are on a unity ticket to undermine universal super," one ad featured on Instagram asking for a $10 donation this week begins.
For the more spendthrift Labor supporter, a sponsored post claims One Nation is "rising" and the "hard truth" is the Liberals can "only form government with Pauline Hanson".
"If everyone seeing this ad donated just $5 today, we'd have the resources to take on One Nation and the Coalition," it says.
A different post addressed to "everyone who wants to stop One Nation" asks for a $30 donation to Labor to help train party volunteers.
Labor's digital marketing strategy is clear.
First highlight Hanson's record on issues of workers' rights, pay and conditions.
Then, warn the Coalition does not have the numbers to govern without One Nation. Increasingly, Labor is trying to argue its two opponents have a shared policy agenda.
Treasurer Jim Chalmers said he was "genuinely worried" about the future of super "in the hands of the Liberals, the Nationals and One Nation".
(ABC News: Matt Roberts)
This all played out in a fundraising text message sent to ALP supporters ostensibly addressed from Treasurer Jim Chalmers asking for a $42 donation because Liberal frontbencher Andrew Bragg "wants to scrap your super" and Hanson is "backing him".
