MS NOW is betting its followers need more than news and opinion in the moment.
The Versant-backed news outlet unveiled its most detailed plans yet around the launch of a new subscription based “Membership” service that is expected to debut in September for $7.99 per month or $79.99 annually.
The network sees “Membership” as an additive experience to what it already offers on cable and via digital, and aims to amplify the connections viewers have wits MS NOW’s anchors and reporters.
“Our Membership is the first step in a long-term strategy to deepen our relationship with audiences in ways that build on what they already value about MS NOW, while addressing what consumers told us was missing from the news experience,” said Rebecca Kutler, president of MS NOW, in a statement. “We will continue to research, test, and refine this experience because we want it to be something that our loyal MS NOW fans genuinely love, as well as something that future fans genuinely need.”
