Business
Research: What Physical Retail Stores Deliver in a Digital Economy
by Ayşe Çetinel, Gürhan Kök and Robert Rooderkerk One could be forgiven for concluding that the physical store is in terminal decline. Vacant storefronts remaining a common sight on many high streets, and e-commerce continues to capture a growing share of consumer spending. Yet some of retail’s fastest-growing companies are not retreating from physical stores. […]
By deepak · August 18, 2026 · 1 min read
by Ayşe Çetinel, Gürhan Kök and Robert Rooderkerk
One could be forgiven for concluding that the physical store is in terminal decline. Vacant storefronts remaining a common sight on many high streets, and e-commerce continues to capture a growing share of consumer spending. Yet some of retail’s fastest-growing companies are not retreating from physical stores. They are opening them at an accelerating pace.
Source: Read the original article on hbr.org
