Published: 12:15 BST, 17 August 2026 | Updated: 13:12 BST, 17 August 2026
If you use Instagram, you may have noticed a subtle change in the app this week.
The Meta–owned app has quietly changed its logo – and many users are unhappy about it.
Instagram claims the new logo – its first in 10 years – is a 'forward–looking evolution'.
'Script reflects individuality, so referencing that felt right,' said Jasmine Probst, Director of Product Design at Instagram.
'The new wordmark is bolder and simpler, with touches of unexpectedness.
'It cues individual expression, a personal voice, both of which have always been core to Instagram.'
However, many users claim that the new logo is difficult to read, with one even calling it an 'absolute abomination'.
Taking to X, another asked: 'So we're all reading the new Instagram logo as InstagZAM right?'
If you use Instagram, you may have noticed a subtle change in the app this week. The Meta–owned app has quietly changed its logo – and many users are unhappy about it
Taking to X, one user asked: 'So we're all reading the new Instagram logo as InstagZAM right?'
The new logo is part of Instagram's refreshed brand identity, and has already been updated at the top of the Instagram app.
According to Meta, the design team explored 'hundreds of directions' for the logo, including all–caps, camera concepts, and literal handwriting.
Eventually, the team settled on a rounded font, with fewer letters joined together as in the previous iteration.
'The refreshed brand system puts our community's creativity and self–expression front and center,' said May Hartono, Director of Brand Design at Meta.
