Meta has been hit with successive losses in court over how its platforms have targeted and harmed young users, but a jury trial set to begin on Tuesday may pose the biggest threat yet to its operations.
The trial stems from a lawsuit filed in 2023 by 30 US states, including California and New York, in which they claim numerous violations of federal and state privacy laws for children.
Not only are the states seeking upwards of $1 trillion, external from Meta, they are demanding it make changes to Instagram and Facebook, including ending "like" counts and infinite scroll.
Should Meta ultimately lose a case of this scale, it could force fundamental changes to the way young people experience social media.
The states suing Meta are asking for many more changes to the way Instagram and Facebook operate for young people, too.
implement a process of parental verification for teenage users
change its "dopamine-manipulating recommendation algorithms"
remove many image filters that change one's appearance in photos
prohibit the creation of multiple accounts
end disappearing or "ephemeral" posts, such as Instagram Stories
All of these features are central to the current user experience on Meta's platforms.
These features are also designed to keep users, including teenagers and children, on the platforms as often and for as long as possible, the states contend. They claim Meta even makes it difficult for young people to use the platform less, through things like frequent notifications designed to get young people back on the apps.
By allegedly targeting child users, Meta "chose to exploit" young people in order to hook them on its platforms, so it could grow its user base and expand its business. Today, Meta's value on the stock market is about $1.5tn.
Meta has consistently denied such claims.
"We strongly disagree with these allegations and are confident the evidence will show our longstanding commitment to supporting young people," a company spokeswoman said in a statement.