We are living in the era of stadium tours, blockbuster reunions and sold-out West End productions. From Taylor Swift to Oasis, social media is filled with videos from the biggest live events, making the fear of missing out feel stronger than ever.
But as ticket prices continue to climb, many fans are asking a simple question: who can still afford to go?
Although new laws have made it illegal to resell tickets for live events above face value in a bid to tackle industrial-scale ticket touting, the rising cost of entertainment is leaving many people priced out long before tickets ever reach resale sites.
Taylor Swift's record-breaking Eras Tour offered standard tickets from £58.65 to £194.75, while premium hospitality packages, such as the 'It's Been a Long Time Coming Package', cost almost £700 per ticket.
By comparison, a ticket to see The Beatles in the 1960s cost around £4, equivalent to roughly £39 in today's money.
Joan Lye Green, from Matlock, Derbyshire, believes entertainment has always carried a price tag, but today's economic climate has changed the equation.
'I'm not sure it was ever inexpensive,' she said. 'It's just that everything else is so costly and rises weekly.'
She worries that many young people are now experiencing live music through streaming and social media rather than in person.
'It is quite sad that children don't grow up going to live art regularly,' she added.
Nadia Caney, who works at a major touring theatre in the North East, said local venues have little control over ticket prices.
'I wish we could set the prices. Unfortunately, producers of touring West End shows set them, and they're essentially London prices plus touring expenses,' she explained.
'I look at some tickets that go on sale for our venue and cringe sometimes at how expensive they are. Hotels and transport also become much more expensive whenever a major event comes to town.'
Even amateur theatre companies are struggling.
David Thorpe, of Chesterfield Operatic Theatre Company, said ticket prices have risen simply to cover costs.
'We now have to charge £20 to £25 for someone to watch one of our productions,' he said. 'There's no profit in it. It's simply to cover the cost of the theatre, performance rights, costumes, live musicians, sound and lighting, and production staff. It's not surprising we struggle to attract the audiences we once did.'