Published: 11:42 BST, 15 August 2026 | Updated: 11:42 BST, 15 August 2026
It's a debate that splits the nation – do men prefer bums or boobs?
Many blokes are drawn towards women's busts, with a preference for celebrities such as Sydney Sweeney and Scarlett Johansson.
But others tend to focus on women's backsides, showing more attention to stars like Kim Kardashian and Cardi B.
Now, a study has revealed exactly how men prioritise these physical features in romantic partners.
Scientists from the Norwegian University of Science and Technology asked almost 400 men about how important they consider buttocks and breasts in a partner.
And the results revealed a clear preference for bums.
Speaking to the Daily Mail, lead author Professor Mehmet Mehmetoglu said: 'In our study, buttocks clearly came out on top.
'Men rated buttocks higher overall than breasts and, more importantly, we consistently found a distinct group of men who strongly preferred buttocks, but no equivalent group who strongly preferred breasts alone.'
'Highly Body–Oriented' men reported high ratings for both breasts and buttocks, while 'Moderarely Body–Oriented' men showed moderate interest in both features. 'Buttocks–Oriented' men had a clear preference for buttocks over breasts, while 'Body–Unoriented' men gave low ratings to both
For decades, it's been known that buttocks and breasts are salient to men across diverse cultural contexts.
However, until now, men's preferences for one or the other have remained unclear.
To get to the bottom of it, the researchers enlisted 395 men, who were quizzed about their preference.
The results revealed that men fall into four key groups.
'Highly Body–Oriented' men (53 per cent) reported high ratings for both breasts and buttocks, while 'Moderarely Body–Oriented' men (20 per cent) showed moderate interest in both features.