Proceeds from the reusable totes the 'Heated Rivalry' star was spotted carrying while filming will now benefit Canadian Tire Jumpstart Charities
Heated Rivalry has been top of mind for Canadians and fans of gay hockey ever since the first season of the Crave original dropped late last year, and with the series filming its second season in Toronto currently, its hype is already reheating — so much so that creator Jacob Tierney has had to remind fans to give the production space to shoot. That said, stars Hudson Williams and Connor Storrie have been the subject of relentless fan obsession, incidentally leading to a fittingly Canadian product getting the spotlight.
UPDATE (8/14, 12:41 p.m. ET): Canadian Tire has now announced that 100 percent of the Canadian Tire Corporation's net proceeds from every reusable bag sold since August 1 will be donated to Canadian Tire Jumpstart Charities, a foundation dedicated to removing the financial, systemic, physical and geographic barriers that prevent Canadian kids from participating in sports and other recreational activities.
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Williams and Storrie were recently spotted on the streets of Toronto, with Williams toting a reusable Canadian Tire shopping bag, leading to the bag — reasonably priced at just $1.99 — becoming unofficial Heated Rivalry swag.
One Canadian Tire employee at Toronto's Yonge and Dundas store tells CBC, "This was not really popular before. I was very shocked when I heard, 'Oh. that one got trendy right now.'"
Another added, "There was a guy actually who first came in, and he said some famous guy had a bag or something, and how it's going to sell out quick. So he came and bought five bags."
The bag now reportedly "represent[s] 30 times the number of bags we typically sell," according to the retailer. "We've definitely seen a surge in demand on our plaid reusable tote since Saturday," SVP of Marketing and Brand, Eva Salem, additionally told CBC.
As of press time, it appears the bag has yet to hit the resale market, but given the extent to which resellers are willing to hunt for and flip niche Canadian brands, we're sure it won't be long before that $1.99 bag goes for $19.99 on eBay.
Season 2 of Heated Rivalry is expected in early 2027.
The @CanadianTire bag recently used by Hudson Williams has sold out at most Greater Toronto Area store locations, @CBC reportsA Canadian Tire employee told them:"This was not really popular before. I was very shocked when I heard, 'Oh, that one got trendy right now.' There… pic.twitter.com/ZUzw4pmO8T