Alex Cooper's beverage empire is drying up … her drink brand is shutting down less than two years after hitting shelves.
The "Call Her Daddy" host's Unwell Beverage Co. plans to roll out a few more Halloween-themed flavors before ending production across its entire drink lineup, according to Bloomberg, citing people familiar with the plans.
Target — the brand's main retail partner — is reportedly selling through its remaining supply … and then it will be gone for good.
Alex launched Unwell Hydration with Nestlé in 2025 … offering drinks packed with electrolytes, vitamins and caffeine in three flavors. The company later expanded into protein and energy drinks.
The beverages frequently appeared alongside Alex and her podcast guests … and were marketed largely toward women in a crowded sports and energy drink market.
The shutdown comes as Alex continues trying to expand beyond podcasting.
Alex and her husband, Matt Kaplan, built Unwell into a larger media company encompassing podcasts, TV and film production, merchandise, live events and a new ad agency.
In fact, Unwell reportedly raised money from Hollywood super agent Patrick Whitesell on Wednesday in a deal valuing the company at $500 million … though the cash will largely go toward Cooper's podcast network and ad agency.
So, Unwell isn't going away entirely … but its beverages are about to be taken off the menu.
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