Most of what gets called “marketing automation” today is mass messaging dressed up with a thin layer of customization. Slapping a “personalized engagement” label on a batch-and-blast system doesn’t make it personal. It just makes the gap between the label and the experience more obvious, and customers notice that gap. It costs the brand credibility […]
Most of what gets called “marketing automation” today is mass messaging dressed up with a thin layer of customization. Slapping a “personalized engagement” label on a batch-and-blast system doesn’t make it personal. It just makes the gap between the label and the experience more obvious, and customers notice that gap. It costs the brand credibility […]