AI adoption surges, but are consumer firms seeing measurable returns?

The Deloitte India-FICCI report suggests measurable benefits are already emerging across parts of the consumer value chain. (Photo: Reuetrs) Don't miss the most important news and views of the day. Get them on our Telegram channel First Published: Aug 12 2026 | 5:24 PM IST Source: Read the original article on www.business-standard.com