This article first appeared on GuruFocus.
Total Revenues: RMB216.7 million, a 15.8% increase year over year from RMB187.1 million.
Net Advertising Revenues: RMB146.9 million, compared to RMB153.3 million in the same period last year.
Paid Services Revenues: RMB69.8 million, a 106.5% increase year over year from RMB33.8 million, driven by digital reading services.
Cost of Revenues: Decreased 2.6% to RMB92.6 million from RMB95.1 million.
Gross Margin: Improved to 57.3% from 49.2% in the prior-year quarter.
Total Operating Expenses: RMB129.4 million, a 30.4% increase year over year from RMB99.2 million, due to higher sales and marketing expenses for digital reading services.
Loss from Operations: RMB5.3 million, compared to a loss of RMB7.2 million in the same period last year.
Net Income Attributable to Ifeng: RMB6.5 million, compared to a net loss of RMB10.4 million in the prior-year quarter.
Cash and Investments: Totaled RMB990 million (approximately USD145.9 million) as of June 30, 2026.
Q3 2026 Outlook: Total revenues forecast between RMB220.9 million and RMB235.9 million; Net Advertising revenues between RMB151.9 million and RMB161.9 million; Paid Services revenues between RMB69 million and RMB74 million.
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For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Total revenues increased 15.8% year-over-year to RMB216.7 million, driven by strong growth in paid services.