Matcha, hojicha and other imported ingredients are becoming sharply more expensive, forcing café chains to absorb higher costs even as premium beverages emerge as a key growth driver.
Business
Premium drinks are fuelling growth at Indian café chains. A global supply squeeze is testing margins
Matcha, hojicha and other imported ingredients are becoming sharply more expensive, forcing café chains to absorb higher costs even as premium beverages emerge as a key growth driver. Source: Read the original article on www.livemint.com